ARE INSTAGRAM PHENOMENES AS POPULAR AS STREET WEAR? THE ANSWER IS NO. | ARE INSTAGRAM INFLUENCERS POPULAR AS MUCH AS STREETWEAR? THE ANSWER IS NO.

According to a study by the Streetwear Impact Report on streetwear enthusiasts, only a third of those surveyed said they were influenced by social media influencers. A large remaining audience is mostly influenced by musicians and celebrities from the fashion industry.

In another survey, it was learned that those working in the streetwear industry allocate about three-quarters of their budget to Instagram influencers.

Angelo Baque, former brand manager of Supreme brand; He said that the term streetwear was rarely heard before 2010, and that it spread so quickly thanks to rap artists, surfers, skateboarders and graffiti artists.

In the late 1980s and early 1990s, many independent clothing brands began to proliferate. Skateboard and surf brands such as Stüssy and Freshjive, hip-hop brands such as X-Large and Cross Colors have emerged on the West Coast, while brands such as Five Soul, Ecko Unlimited and Supreme have emerged on the East Coast. With the awareness created by social media, street wear has become a basic quest over the years.

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According to a survey by Streetwear Impact Report on streetwear enthusiasts, only one-third of commentary said they were affected by social media influencers. The remaining large audience is mostly influenced by musicians and people in the fashion industry.

In another survey, industry leaders said nearly three-quarters of the budgets of this sector was allocated to Instagram influencers.

Angelo Baque, former brand manager of Supreme; said that the term streetwear was rarely heard before 2010 and spread so quickly thanks to rappers, surfers, skaters and graffiti artists.

In the late 1980s and early 1990s, many independent clothing brands began to come out. Skateboard and surfing brands such as Stüssy and Freshjive appeared on the West Coast as well as hip-hop brands like X-Large and Cross Colors, while Five Coast, Ecko Unlimited and Supreme appeared on the East Coast. With the awareness created by social media, streetwear has become a basic demand with years.