THE BIRTH OF AN ACCESSIBLE STREET CLOTHING BRAND IN TURKEY | THE BIRTH OF AN AFFORDABLE STREETWEAR BRAND IN TURKEY

Cihan Kurtoğlu, the founder of the brand, perceives For Fun as a platform where streetwear combines different views with a sarcastic, critical but always entertaining tone. It is a reflection of an idea that does not like monotony, prefers simplicity and seeks entertainment in it. The designer, who always follows street style, many local and global brands and trends, actually started as an experimentalist by preparing her own designs to wear. Then, with the interest of For Fun, it became a brand in a short time and entered a rapid growth process. For Fun prepares collections that include street culture-inspired t-shirts, sweatshirts and hoodies by adding quality to smart and casual pieces for its customers. As the brand spread locally, lovers of Turkish musicians, skateboarders, DJs, and artists of similar taste for For Fun helped make the brand an international streetwear brand. Today For Fun exists as a respected and independent brand.

Cihan launched the accessible streetwear brand 'For Fun' in Turkey with the Spring / Summer 2017 season. The designer's first collection revolves around existential and deeply personal themes, with different social messages printed on the t-shirts. Inspiration came from street culture and ghetto aspects. Moods were transformed into designs with a cynical point of view.

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Cihan Kurtoglu, founder of the brand perceives For Fun as a platform in which streetwear combines different opinions with a sarcastic, critical but always entertaining tone. As a reflection of a thought that does not like monotony, prefers simplicity and seeks fun in it. He has always been interested in street style, many local and global brands, as well as fashion and trends. He started by preparing designs that he would wear so it was completely experimental for himself. Later on, the brand entered into a rapid growth process by branding in a quite short time thanks to the great interest he received from his environment. Focusing on smart and casual pieces with a premium edge, expect an outstanding collection of t-shirts, sweatshirts and hoodies, inspired by the street culture. As the brand spreads locally, For Fun gained influence from Turkish musicians, skaters, DJs and artists with similar tastes which helped to shape the brand into an international streetwear label. Today For Fun exists as a brand with respect and independence.

Cihan has launched the affordable streetwear brand 'For Fun' in Turkey with Spring/Summer 2017 season. The first collection of the designer has revolved around existential and deeply personal themes with different social messages printed on t-shirts. Inspiration came from the street-culture and its ghetto aspects. Moods have been transformed into designs with a sarcastic point of view.